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What is Guerrilla Marketing?

Author: Stacey Panozzo

Looking for a creative, effective, and unconventional way to promote your products? Your business marketing department may want to consider guerrilla marketing. Guerrilla marketing is an unconventional, outside of the box form of marketing. Guerrilla marketing is becoming increasingly popular due to the fact that it is inexpensive, advantageous and can create a buzz around your product that other forms of marketing and promotion lack. The concept of guerrilla marketing is to promote your product or services in a manner that is unexpected or unconventional. By utilizing guerrilla marketing you can catch your potential clientele off guard and spark their interest.

A small business marketing department is typically quite capable of carrying out guerrilla marketing techniques as they depend more on manpower, time and effort than funding. Coming up with the initial creative concept of how to employ guerrilla marketing can be where the challenges lie. A marketing consultant from Gold Coast Business Marketing can work with your organization to design unique guerrilla marketing approaches that your business marketing department can employ. From utilizing digital technology to choosing events and locations to distribute product samples or advertisements, a Gold Coast Marketing Consultant can provide valuable insight into guerrilla marketing techniques. Your small business marketing department can succeed in captivating, engaging and grabbing the attention of consumers by imprinting upon them a memorable impression of your product or service.

Many new forms of technology now available to business marketing departments have opened the door for an increasing number of new guerrilla marketing techniques. Text messaging, email advertisements and other cutting edge marketing options can all be easily employed at very low costs. In order to make a guerrilla marketing technique successful, it is helpful to have a large number of contacts to call upon and utilize in your marketing promotions. Low advertising costs allow for you to reach out to a much larger marketing audience. A marketing consultant can provide you with numerous contacts and media outlets to help your organization make the most of guerrilla marketing. Guerrilla marketing techniques can be extremely successful and effective in creating a buzz around your product. A Gold Coast Marketing Consultant can successfully design a unique guerrilla marketing plan to make a name for your product and services.

Article Source: http://www.articlesbase.com/marketing-tips-articles/what-is-guerrilla-marketing-3932852.html

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Gorillas in Your Midst – Go on a Gorilla Safari and Visit the 'Big Sixth'

Author: Harry

They say that gazing into the soulful eyes of a mountain gorilla is one of the most humbling experiences one can undergo. Add to that a trek through the wooded slopes, entwined vines and thick, steamy bush and bamboo of an impenetrable forest, and you will have lived the stuff of legends.


There are approximately 786 mountain gorillas left in the wild, spread across Uganda, Rwanda and DRC. Only a few lucky people are able to interact with them, and that now includes travellers stalwart enough to make the journey and respect a delicate habituation process that has gradually brought the gorillas to tolerate the presence of humans.


The mere thought of a gorilla safari is exhilarating enough, yet few things can prepare you for the first heart-pounding moment when you see their colossal frames emerging from the forest. Your audience with these gentle giants lasts for one hour and during this time, individuals munching on bamboo will sometimes saunter right through your group – close enough to touch… The low rumble of a huge and hairy Silverback is enough to send shivers down your spine and the sight of fluffy infants tumbling in the undergrowth and beating their tiny chests mixes madness with magic.


<strong>Bwindi's Beasts</strong>


In Uganda, your gorilla safari starts in Bwindi Impenetrable Forest National Park – a trek that may take anything from ten minutes to ten hours, depending on the gorillas' location. The park is a UNESCO World Heritage site and the only forest in Africa which has chimpanzees and mountain gorillas co-existing. The seven habituated gorilla families share their home with a wide variety of mammals, butterflies, some astonishing birdlife and even an elusive herd of forest elephant.


<strong>Following in the Footsteps of Fossey</strong>


Seven gorilla families have also been habituated in Rwanda's Volcanoes National Park, including the original group studied by Dian Fossey (the ‘Susa' Group). Each family is nestled amongst the various slopes of the misty Virunga Mountains. The largest Silverback in the park leads the Sabyinyo Group, though his harem is not as big as the Agashya Group, which contains a remarkable 26 members. Perhaps size doesn't matter after all…


<strong>Ape Escape</strong>


Though gorillas are considered the ‘great apes', they are not – by any means – the only monkey business you will encounter on a gorilla safari. Both Uganda and Rwanda pack a real punch when it comes to primates. Nyungwe Forest in Rwanda is home to one of the largest arboreal troupes of black-and-white colobus monkeys and Uganda contains the highest concentration of chimpanzees anywhere in Africa. Visitors can also be assured of the spectacle of the rare golden monkey, big-eyed bush babies and of course, an abundance of baboons.

Article Source: http://www.articlesbase.com/travel-articles/gorillas-in-your-midst-go-on-a-gorilla-safari-and-visit-the-big-sixth-4751642.html

About the Author

The Far Horizons offer a wide range of luxury Gorilla Safari holidays in the popular East African destinations of Uganda and Rwanda.

Experience Gorilla Tracking Tours in Uganda

Author: merillmayden

Gorilla tracking is actually made possible by the Africa Adventure Safaris which is a company based in Uganda to offer best tours in both Uganda and Rwanda. The company provides some discounted tour packages to both countries and people actually save their money. Its work is to organise some sightseeing trips and other tours for example; gorilla tours, chimpanzee tracking tours, bird watching, wildlife safaris adventures and many more that make people have enough experience with the wildlife. These tours are quite affordable and many people enjoy them since they are done according to people's interests.

It is true that gorilla tracking and trekking is the common activities in Uganda and this has made this landlocked country famous. The country is blessed with many wild animals where the common ones are the gorillas and chimpanzees. There are also other primates for example the black and white colobus and other types of monkeys for example the golden monkeys. Uganda is a well watered fertile country which is covered with dense vegetation and this is why it emerges the best in Africa in terms of wildlife. It comprises of rainforests for example the Bwindi forest which is a thick jungle and a home of many wild animals. These forests have got rivers which are not seasonal meaning that they provide water for these wild animals and thus long lifespan.

It is worth to note that several gorilla tracking and trekking expeditions are offered in Uganda. This is common at the jungle forests of Bwindi and Mgahinga found in Uganda. It is true that there are more than 340 mountain gorillas found in the Bwindi forest and this actually provides enough to be seen by tourists. The Bwindi forest is impenetrable and this provides enough security for these gorillas and chimpanzees.

Apart from gorilla tracking, we also have primate tracking safaris in Uganda and this also makes the country famous. Uganda is a great destination for chimpanzee tracking since it hosts 13 primates' species more as compared to other countries in Africa. These primate species include; golden monkeys, chimps, black and white colobus among others. It is true that there are several places in Uganda where chimpanzee viewing is actually possible for example; Bugondo Forest Reserve and Kibale National Park. Statistics show that these places have got more than 1000 chimpanzees and other primate species. Birding safaris are also offered in Uganda whereby the already recorded bird species are 1062 and this is motivating and makes Uganda famous.

There are wonderful adventure trips in Uganda since it is known for its adventure destination. We can find mountain trekking, bungee jumping and many other wonderful activities. It is true that Uganda is a beautiful East Africa country that is gifted with numerous tourist attractions and this makes the country the best in Africa in terms of unique adventures. We have gorilla tracking at Bwindi National Park and also some other adventures in river Nile. Mount Ruwenzori is also an attraction site in Uganda which is snow peaked.

 

Article Source: http://www.articlesbase.com/vacation-rentals-articles/experience-gorilla-tracking-tours-in-uganda-4794717.html

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Stunt Advertising - Guerilla Marketing Strategy Hits the Streets

Author: Jeff R. Lamb

If you have live in or have visited a large city, with a designated marketing area (DMA) that possesses significantly diverse demographics, chances are good that you have been exposed to a street team before. Street teams are a form of guerilla marketing where teams of individuals directly engage pedestrians with promotional materials marketing messages.

Stunt advertising is a guerilla marketing technique that is being employed by street teams (recently with a greater number of street teams) to do a better job of grabbing the public?s attention. These "stunts" are open to include any activity which might seem out of the ordinary: a group of dancers in the middle of a park, people riding unicycles, a brigade of unusual animals being handled, etc. The objective is to grab the interest of pedestrians who might have ignored the message if it were just being presented to them through fliers, kiosks and more traditional methods.

One area where street teams and stunt advertising seem to thrive is in and around college campuses. In particular, larger universities which are located near a significant urban population generate the ideal demographics for a street team and other guerilla marketing techniques to be most effective. These large educational centers are usually hubs for restaurants, bars and other social establishments and businesses which promote the kind of foot traffic which makes guerilla marketing techniques more effective.

For many years, beverage companies have used street teams to cater to their target audience at the ideal location: bars and restaurants. In these cases, the street team would consist of several representatives who would walk around the establishment, passing out free samples of products and promotional and marketing items, such as t-shirts, glassware, etc. Recently, more and more companies are incorporating stunt advertising into these street teams? arsenal of guerilla marketing tricks and techniques.

A rather large tobacco company used stunt advertising in conjunction with its street teams rather effectively in order to promote a new, smokeless tobacco product. In addition to the traditional street team methods of handing out free samples and promotional attire, the entire street team navigated the bars, sidewalks and patios on stilts. The effect was two-fold. On one hand, the stilts allowed the street team to be seen from a greater distance (which can be key when trying to promote in crowded bars and clubs). However, the stilts were so out of the ordinary that even the more seasoned bar patrons (who typically ignore street teams took notice).

You might not have seen a street team executing guerilla marketing techniques in person yet unless you have had a chance to visit New York, Chicago, Los Angeles, Philadelphia or San Francisco - often times these more creative and out of the ordinary forms of guerilla marketing promotions are only used in large DMA. However, stunt advertising and other forms of guerilla marketing work well in smaller DMAs, the real issue is the message and the intended audience.

Article Source: http://www.articlesbase.com/advertising-articles/stunt-advertising-guerilla-marketing-strategy-hits-the-streets-905719.html

About the Author

Jeff R. Lamb is the president of DOmedia: an alternative advertising company. DOmedia specializes in connection asset owners with buyers for all form of alternative advertising, including guerilla marketing techniques such as street teams. Learn more at www.domedia.com

Creative Advertising Strategies Help Companies Reach Consumers in any DMA

Author: Jeff R. Lamb

Today's consumers are tough as ever to reach, especially when they are at home. Modern technology advances (Digital Video Recorders, Satellite Radio, etc.) allow consumers to almost completely eliminate advertising messages from their daily lives while watching television, listening to the radio or getting their news. This is why reaching consumers through out of home and other alternative advertising techniques is more important than ever.

Alternative media assets are affordable and can produce quick and significant results for businesses of any size and fit into any budget. In fact, sales continue to climb even as television and radio sales experience revenue declines in recent years.

Out of home and outdoor advertising are fast growing forms of alternative advertising that are quickly adapting to take advantage of new technologies. When media buyers think of outdoor advertising opportunities, one thing typically comes to mind: billboards. While billboards are still one of the most effective forms of out of home advertising, they are no longer your only option. Bench signs, wallscapes, window graphics and digital spectaculars are just a few of the outdoor advertising assets that are available to today's media buyers.

Street teams and other forms of guerrilla marketing are also gaining ground with businesses looking to reach consumers, particularly while they are on the go. These mobile marketing tactics include street performers and extravagant visual displays that catch the eye of consumers as they make their daily commute. Guerrilla marketing can take a number of different forms and can easily adapt to a specific product or promotion. Contests and giveaways are just a few of the techniques utilized by these street teams.

Of course, there are dozens of additional forms of alternative media opportunities that give businesses and organizations a better chance to reach their target audiences. Aerial advertising messaging -- using small aircraft, hot air balloons and blimps -- can often seen hovering over sporting events and outdoor festivals. Additionally, more and more advertisers are investing in assets that touch nearly every aspect of the consumer's busy schedule -- from ATMs to parking structures.     

With so many available assets in nearly every DMA imaginable, it is hard for a business to know where to start. This is where alternative media companies come in. There are several online databases categorizing and profiling literally hundreds of these assets for media buyers. These databases can be searched over a broad area for multiple available assets, or can be fine tuned to pinpoint an available bench sign in Chicago. This kind of access and information is invaluable to media buyers and sellers.

Article Source: http://www.articlesbase.com/multimedia-articles/creative-advertising-strategies-help-companies-reach-consumers-in-any-dma-1682736.html

About the Author

Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative advertising, including guerrilla marketing teams. Learn more at www.domedia.com

10 Tweetlater Tactics to Make Your Twitter Life 100 Times More Productive

Author: steinhart ankersen

Being a fan of twitter and a gadget geek I have tried a fair few twitter tactics and table offerings over the last few months and one of my favourites is Tweetlater for several reasons. So, if you're looking for a reason to splash out on a twitter tool take a look at my list of twitter tactics you can apply by using tweetlater professional as part of your social media marketing campaign.

Here's my list of ten tweetlater twitter tactics to add a little productivity to your social media marketing campaign;

1. Automated follow back - this is a great time saver and allows you to concentrate your twitter tactics on adding value to your new twitter followers instead of spending the evening simply hitting the follow tab.

2. Automated welcome messaging to your new twitter followers - don't spam and don't sell but do add value and entertain and your new followers will thank you for it.

3. Filter out SPAM by keywords - no more FREE E-Books if you don't want them. Simply set your spam filter and that's the last you'll see of them.

4. Mute annoying twitter tweeters - without having to unfollow losing the potential leverage of their followers. Set your account to simply mute those tweeters you don't want to hear (don't try this one at home though!)

5. Unlimited twitter accounts - for those with a multiple twitter personality disorder this is a great tool and adds extra punch to your marketing power if managed effectively. This is gorilla marketing twitter style!

6. Automated unfollow for those who switch off from what you have to offer - this is essential if you want to gather a large twitter following and don't want to hit the twitter wall with too few followers and your account adding tweeters by the day.

7. Schedule tweets tool to be sent out at a later date - automated entertainment to keep you in control of your twitter activity and able to interact while in the background adding value to the twittersphere. This has changed a little since twitter changed it's terms of service but tweetlater has adapted by offering text rotation across your pre-set tweets.

8. Bit.ly shortening on all your links to keep those links intact and allow you to track your twitter followers activity. Tracking is the key to success in internet marketing and is an absolute requirement if you're serious about social media marketing.

9. Inbox management on autopilot - set your account to delete DM (direct messages) every week, 10 days or on a monthly basis to keep your inbox clutter free on autopilot.

10. Keyword tracking - set alerts to follow and search specific keywords. This tool allows you to listen to what is being said about your brand or to follow a specific twitter conversation on autopilot.

Twitter is a modern marketing powerhouse if used correctly and tweetlater is a good addition to the growing list of twitter productivity tools but remember one thing; tweetlater is simply a tool to help you do better what you already do well. Don't misuse it, don't allow it to take the place of good old fashioned interraction and don't forget to add value even on autopilot or people will soon switch off and you'll join the other twitter lepers down at the spam colony!

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Article Source: http://www.articlesbase.com/internet-marketing-articles/10-tweetlater-tactics-to-make-your-twitter-life-100-times-more-productive-4395903.html

About the Author

Just look at this: The average twitter follower is worth $1 - $5. Twitter traffic now accounts for up to 30% of business traffic. Twitter followers are twice as profitable and reliable as email addresses. Using a proven system for acquiring targeted twitter followers Twitter Follower Supply is able to send thousands of targeted twitter followers to your twitter account within days! Visit Twitter Follower Supply Now

Realprospect Real Estate Marketing Software-10% Coupon

Author: Rick Sarouk

I would like to introduce you to revolutionary Real Estate Marketing software that will change your life, its called RealProspect Investor Software. Are you tired of scrambling through papers to keep track of sellers who have called, and those who you have talked to?

Does it make you furious when you bungle up a conversation with a prospective seller because you weren’t prepared when they called?

Do you get confused about who you’re supposed to follow-up with and when?

Are you frustrated because you can’t remember what, why, or when you’re supposed to send out your multi-step direct mail marketing campaigns?

You’ve probably used sticky notes, organizers, calendars, spiral bound books, ledgers, palm pilots, cell phones and every other organizing system under the sun to get organized so you can contact these people and stay on top of things… But you’re still frustrated!

- If you still have prospects un-contacted for 2, 4 or even 6 whole weeks…

- If you’re wasting valuable time on prospecting chores…

- If you’re struggling to keep your direct mail campaigns on track…

- If you’ve let $10,000, $25,000 or even $50,000 just slip away…

Then I *urge* you to keep reading!

Because in the next few minutes, I’m going to give you a simple solution — one that I have spent a fortune to create — to easily get yourself organized, keep yourself on track of your scheduled follow-ups, completely automate your direct mail marketing campaigns, and maximize the return you spend on all your marketing expenses…

So you can save valuable time and systematically find all the Motivated Sellers you’ll ever need — by using your computer for just a few minutes a day.

In fact, I dare you to read this entire article and find one compelling reason why you shouldn’t implement at least one of these systemized strategies to increase your productivity, and ramp up your real estate investment earning potential!

But first, I would like to lay the ground work as to why these systems are important. Stay with me here, cause it will be worth your 3 minutes to read…

Finding Motivated Sellers is like building up muscle, and you can’t become a body builder overnight

We hear it all the time, and you have no doubt seen it in every investing book, website and seminar — that the key to real estate investing success is to find Motivated Sellers who absolutely need to sell their houses rather than just want to sell.

But that’s a whole lot easier said than done… wouldn’t you agree?

Direct mail marketing is one of the most effective ways to attract Motivated Sellers… however it takes a little more than just sending out a single post card to a mailing list to get the phone ringing with sellers begging you to buy their houses.

That’s because the process of finding Motivated Sellers is similar to building up body muscle. You cannot become a body builder overnight, but if you create a training schedule and stick to it, you will undoubtedly build solid muscle.

In order to get the responses we need to succeed, we absolutely have to repeat these mailings and send multiple letters or postcards to each of our prospects on our mailing lists.

It’s statistically proven that people respond the most after you have contacted them 5 to 7 times, and just like building up muscle, if you stick to a routine of scheduling and repeating your mailing campaigns, you’ll eventually build up an “800-pound gorilla” marketing machine that will consistently bring you a steady stream of Motivated Sellers.

Save 5 to 25 hours a week on chores, and automate your entire prospecting process!

If you could automate and track all your direct mail campaigns so you can consistently built up a steady stream of motivated sellers contacting you. Imagine if you could have a system that would track all of yoru prospect follow-ups, and automatically notify you when you need to contact them so you never miss a potential deal? Wouldn’t you agree that your business could grow very profitably if you maximized the best use of your time?

I am here to tell you that there is a software that will do all that and much more, it is called RealProspect and it has helped me organize, manage and market my real estate investment business for 3 years and I cannot tell you how much time and money it has saved me. All my sellers and potential buyers are within its database and everything is automated for me, so I never forget to send a mail out or letter to a potential client. Feel free to go to their website and review the video tutorials.

Article Source: http://www.articlesbase.com/real-estate-articles/realprospect-real-estate-marketing-software10-coupon-256610.html

About the Author

Visit www.RealProspect.info for more info. Rick Sarouk is a nationwide Real Estate Investor and Certified Appraiser.

Gorilla tours in Rwanda

Author: lucky bonarde

Truth can not be hidden that Rwanda  for a long time has been known as  a country full of  political instability. This was some time back in 1994 when things went wrong for each and every body but today we know rwanda as a home of  gorilla tours which has  attracted many tourists from all the corners of the world. Truely  rwanda is a very small country bordering Uganda and its fame comes from the many tourist attraction that are available in the country. Rwanda has really developed due to the many tourists who flock the country annually and make the tourist sector to grow rapidly.This is because it is blessed with thick rainforests which are the habitats of many wild animals where some of them are the gorillas golden monkey and chimpanzees. Primates are also available and all these make Rwanda famous all over the world in terms of tourist attraction.

Rwanda offers great exciting tours that attract so many tourists from different locations of the world. These tours include; gorilla trekking and tracking, wildlife tours, primates trekking, canopy walks, butterfly watching, bird watching and many more. The gorilla tours is  the major tourist activity in Rwanda whereby people enjoy gorilla tracking tours all over the country and have enough experience with these wonderful apes. It is true that gorillas are found in the bamboo-covered Viranga Volcanoes and also around the Bwindi forest which is characterised by rainforest. The forests in Rwanda are  impenetrable and this makes them the best home for gorillas and chimpanzees.

Connect Hemisphere Safaris ltd is actually  a tour and travel  company which is located in Uganda but organises tours all over East Africa that is uganda, rwanda, kenya, tanzania, Burundi,and  Congo mainly. However gorilla tracking activity is done only in rwanda, uganda, and congo. The company is meant to ensure that people who are interested  in visiting the gorilla homes in the mountains of both countries and have the best  experience with the animals. The above metioned tour company is able to organise a gorilla tours for you and ensure that you dont incure high costs to have fun with these human friends called gorillas. Therefore people are supposed to book their Rwanda safari with Connect Hemisphere Safaris.www.gorillatoursafrica.com  www.toursrwanda.com.

However its impotant note that one can be in a position to organise for a three day gorilla tours to Rwanda and have enough experience with these apes. The trip will offer you an opportunity to see the gorillas in the forest.  gorillas in Rwanda may be found at the Parc National Des Volcans which is regarded as the Africa's number one gorilla tour destination. It is located northwards of Kigali which is Rwanda's capital city.  In this place, one is able to see almost all types of gorillas. You can find baby gorillas and also the old species whereby they move in huge groups especially for security purposes.

 

 

Article Source: http://www.articlesbase.com/destinations-articles/gorilla-tours-in-rwanda-4768271.html

About the Author

Bonarde Lucky Katebiire

Connect Hemisphere Safaris ltd

plot 81 k,la road

E.M plaza bulding 3rd floor suit 507

info@gorillatoursafrica.com

Guerilla Marketing And The Key Tactics To New Business Marketing And Advertising

Author: Max Rossi

No matter what type of business you own, you are constantly trying to find the best ways to get your name out there and promote your product. In today\'s competitive marketing world, unless you can drop a million dollars on a 30 second commercial, you need to be more creative and devise your own cheaper methods of product promotion. Guerilla Marketing is just one of the newer unconventional tactics used in marketing today. Most sources define Guerrilla marketing as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are rare and unconventional by targeting consumers in the most unexpected locations and circumstances.

The main objective in any type of marketing plan is to get your product and name in front of as many potential customers as possible. In the past the thought process was to spend the majority of your marketing budget on television and radio commercials, print, or billboard advertisement. However nowadays in a world that fast forwards through commercials or constantly checks caller ID to avoid telemarketers, tactics such as guerilla marketing need to be implemented in any successful marketing plan. Here are just some examples of guerilla marketing tactics that may useful to any business looking to gain attention without breaking their budget:

1. Planting Your Business Card: People love to browse through magazines so why not stick your business card in any magazine that is related to your customer base. In other words, my company sells car parts, therefore putting my business card in any type of car magazine assures me that anyone who opens that magazine and sees my card fall out is a potential customer. Besides book or magazine stores, planting your business card in unique spots such as restaurant menus, bus windows, park benches, or anywhere your card can attract someone who is seated for a long period of time is a great place to start.

2. Tissue Pack Marketing: purchasing small tissue packets with your logo or product on them is a fool proof way to have people hold on to or keep your information because it is useful to them. Every time they pull out another tissue they are reminded of your product, not too mention every time they give a tissue to someone else it creates a buzz and spreads the word.

3. Utilizing Magnets: Even the most satisfied customer will forget who you are unless you can somehow constantly remind them of your service. Therefore giving away business card size magnets with every order will allow a satisfied customer to stick your information on their fridge or desk as a reminder to use you again. It is very minimal in cost, but also very effective! While you\'re at it to take guerilla marketing even further keep a stack of magnets with you at all times and stick them on any metallic areas that would draw a good customer base......nothing illegal of course!

4. T-shirt Marketing: Get a T-shirt made with your website\'s logo or website on it. Give away these t-shirts to deserving customers, not only will you have a happy thankful customer, but now you just created your own walking billboard.

5. Bumper Stickers: Stickers are always great because they can go anywhere, not just on your car. Bathroom stalls, benches, signs, street poles, etc... Get creative with where you place them. Areas where people will be situated for long amounts of time are a great place to start!

6. Blanketing the Web: Marketing is all about reaching and contacting as many people as possible, therefore joining any and all social networking sites can get you in front of thousands of people in a very short time. Sites such as Facebook ,MySpace, or any social blogs are key networking sites where the snowball effect can result in your customer audience expanding on a daily basis. The key to social networking is constant contact as well as constant content. Stay in touch with your customers, and never stop adding content.

There is no limit to the unconventional tactics of guerilla marketing, and almost any idea is worth looking into. People love creativity when being pitched a product, and the marketing ideas that seem to create the most buzz are not from old school conventional marketing but out of the box pitch techniques. It is a fast pace world where people no longer find the time to sit through commercials or look through newspaper ads. You need to use new and creative tactics without breaking your marketing bank in order to turn your small business into a large player!

FCP Groton is one of the leading worldwide automotive distributors on the web. For more information on FCP Groton and quality car part prices, please visit: http://www.fcpgroton.com

Article Source: http://www.articlesbase.com/viral-marketing-articles/guerilla-marketing-and-the-key-tactics-to-new-business-marketing-and-advertising-777856.html

About the Author

Max Rossi is the senior content editor for FCP Groton, LLC - Worldwide Automotive Parts Distributor. As a former teacher who held all provisional certifications, he now uses his skills in education to assist a rapidly emerging dot com.

The 800-pound Gorilla in the Room: Idiotic Idioms

Author: Elizabeth Brenner Danziger

An idiom is a "phrase, construction, or expression that is recognized as a unit in the usage of a given language and either differs from the usual syntactic patterns or has a meaning that differs from the literal meaning of its parts taken together, for example "she heard it straight from the horse's mouth." 
Perhaps because people often speak idioms before they write them, absurd errors creep into the world of written idioms.  With the help of my friends on social networks, I have compiled a brief list of frequently abused idioms, along with explanations of the logic of the correct version.  But if you quote me, I'm not sure if I want you to say you heard it straight from the horse's mouth.

Flush it out vs. Flesh it out

Flesh it out comes from animation. Artists sketch the outline of a character and then fill in the flesh tones and shadows that make the drawing look realistic. What exactly are people thinking when they write flush it out?  Forcing fluids, maybe?

Taking a new tact vs. Taking a new tack

Tack is a sailing term referring to changing direction.  It is impossible to sail a boat in a straight line; instead, sailors tack back and forth, guiding the boat in the general direction in which they wish to go.  So one might need to tack in a direction that seems slightly off-purpose in the short term in order to reach one's long-term goal. Perhaps when people speak of taking a new tact they are referring to adopting the habit of discretion.

For all intensive purposes vs. For all intents and purposes

I think this misunderstanding just comes from people not articulating the words.  But seriously, folks, doesn't it make more sense the correct way? What is an intensive purpose anyway?

Pour over the details vs. Pore over the details

How would one pour over details?  To pore means to read carefully.

Touch basis vs. Touch bases vs. Touch base

This idiom comes from baseball.  To touch base means that you have met a certain condition and can now move on, or that you have made meaningful contact -- like touching the base in a baseball game.  Perhaps people think that touching a basis means touching something basic; however, that has nothing to do with the actual idiom.

Long road to hoe vs. Long row to hoe

Think of gardening -- that is where we hoe.  We do not hoe roads; most roads are paved and do not lend themselves to hoeing.  We do hoe rows in gardens. Those of you who have gardened know that having a long row to hoe means that you have a lot of work ahead of you.

Coming down the pipe vs. Coming down the pike

This could almost make sense both ways.  Things do come down pipes; not usually very appetizing things, but things nonetheless.  However, the actual idiom refers to coming down the pike, which is a highway.  Think about the New Jersey Turnpike.  To come down the pike means to happen, appear or come along.

Through the ringer vs. Through the wringer

For those of you too young to know about old-fashioned laundry techniques, wringing is the stage when the wet clothes are rolled tightly to squeeze out excess water. The process puts a lot of pressure on the laundry; hence the connotation of something having been put under great pressure.

Wet your appetite vs. Whet your appetite

To whet means to stimulate or sharpen. To wet means to put liquid on. So what would it mean to wet one's appetite? To guzzle a drink perhaps? Whetting the appetite means building up a hunger for something. Could wetting the appetite mean dampening desire?

Gorilla marketing vs. Guerilla marketing

A gorilla is a big ape. This species is not known for its marketing acumen, as evidenced by the scarcity of gorillas in the executive suites in most major corporations. Guerilla marketing is an approach to marketing that uses non-traditional marketing techniques to excellent advantage.  The phrase was coined by Jay Conrad Levinson, who wrote a book titled Guerilla Marketing and has built an empire from the concept.

The 800-pound gorilla in the room vs. The 800-pound gorilla vs.  The elephant in the room

Ah, another primate idiom.  Here is a comical mélange of two idioms: the 800-pound gorilla, (also known as the 600-pound gorilla), which is a category dominator. For example, Google is the 800-pound gorilla in the search-engine industry. The elephant in the room is an issue that is sitting in plain sight but is being steadfastly ignored by everyone present. For example, if sales have been down 50% in the past year and everyone in the sales department is talking only about where to hold the coming year's sales conference, there is an elephant in the room or on the table.  If someone in a family is a flaming alcoholic and people never mention his drinking, that is having an elephant in the room.

You can usually avoid misusing idiomatic expressions by thinking for a moment about the logic behind the phrase.  Idioms are often based on metaphors, but they are metaphors that can be readily understood. If they weren't fairly easy to figure out, they would not have made their way into popular discourse.  So stop, look, and listen before you use idiomatic expressions.  And if you can think of a newer fresher way to make your point without resorting to a phrase that's been used many times before, go for it. 

© 2011 Elizabeth Danziger

 

Check Out Email Land Mines on the Worktalk blog.

Stay up to date on Email Land Mines such as Writing in Haste, Proofreading Carelessly, Writing When Angry and Trying to be Funny. Visit www.worktalk.com/blog for useful advice on using email wisely.

"I could care less" vs. "I couldn't care less"

The "I could care less" vs. "I couldn't care less" dispute is addressed in http://www.worktalk.com/blog/?p=173, along with links to two major newspaper columns on the topic.

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About the Author

Elizabeth Brenner Danziger has been helping writers excel for almost 30 years. Her fourth book, Get to the Point, has helped thousands of people write more effectively. In her customized on-site business writing trainings, she focuses on the knowledge that will help writers get their meaning across concisely and clearly.  She can be reached at (310) 396-8303 or lizd@worktalk.com.